For many years,
Bounty Fresh Food, Inc. (BFFI) dedicated itself to providing Filipino families
with fresh, all natural chicken products that will be truly loved regardless of
reason or occasion. With a bevy of prestigious national and international
awards in the poultry and livestock industry for product excellence coupled
with exceptional consumer service, BFFI is truly the “chicken expert.”
From its early
years, Bounty Fresh developed and introduced its own innovative and globally
acceptable standards in raising poultry from farm to plate. It is the only
poultry integrator to continuously innovate and invest in new systems and
poultry technology. Before a Bounty Fresh Chicken product arrives in the
kitchen, trust that it went through a stringent processing that guarantees only
the freshest chicken available, giving customers real value for their money.
In 2009, BFFI
was the first Philippine company to win the Best Poultry and Livestock Company
Award at the 2009 Asian Livestock Industry Awards held in Kuala Lumpur,
Malaysia. Topping categories like Technological Excellence, Food Safety,
Marketing Excellence and Industry Leadership, Bounty Fresh truly deserves its
tag as being “Asia’s Best.”
It all starts
with the feeds that Bounty Fresh ensures to be clean and safe. The Chicken
Expert carefully selects the raw materials it uses, giving the chicken the
right nutrition they need to grow. With its national network of feed mills,
feeds are always delivered fresh to the farms, safe for chicken consumption.
On the other
hand, the breeders or the chicken that produce day old chicks are kept in
breeder farms under a controlled environment to keep them cool and comfortable. The modern breeder house
has automated feeding and egg collection systems that ensure timely collection
and a clean and safe environment for the eggs. These eggs are then brought to
the hatchery for incubation and hatching.
Bounty Fresh is
also the first company to introduce the single stage hatchery incubation
systems. This system ensures that eggs of a similar stage of development are
grouped and incubated together. Careful precision is required in giving each
egg the right temperature it needs to develop. After 21 days of incubation,
eggs develop and hatch into chicks.
After that,
chicks are brought to tunnel-ventilated broiler farms where they are grown. There,
the chicks feel more relaxed since they have more space to roam around and
prevent them from being sluggish. The environment is also controlled – not too
cold and not too hot – to make the chicks grow at a healthy rate, and at the
same time prevent sickness. Also, as an added precaution, farm personnel who
provide feeds and water need to take showers before entering the houses to make
sure that the growing environment of the chicks is always kept clean and
biosecure.
Finally, when
the chicks are fully grown and become healthy chicken with the right size and
weight, they are then brought to Bounty Fresh’s Triple-A Processing Plant that
is certified by the National Meat Inspection Commission for processing. Before
leaving the plant, the chicken undergo a thorough inspection process under the
plant’s bio-security measures to make sure that these chicken are disease-free
and also free from foreign materials. Chicken products are then vacuum-sealed
to keep the natural flavors and juices in, keep bacteria out and prolong the product’s
refrigerated shelf life.
All of these
procedures are implemented to help produce Asia’s Best Chicken, by no other
than Bounty Fresh – the Chicken Expert.
“Bounty Fresh is
all about customer satisfaction. We only give our valued customers high-quality
and safe poultry products that are produced in a clean and safe environment
with very strict poultry management practices,” Carl Chung (AVP for Operations
Development Department), said. “As your Chicken Expert, we commit ourselves in
giving the Filipinos Asia’s Best Chicken.”
Know more about
the Chicken Expert, Bounty Fresh Asia’s Best, at www.facebook.com/bountyfreshchicken
and at http://www.bountyfreshchicken.com.