Got this as a pasalubong from a cousin who just came from Japan.
This is not the usual donut with a hole. In fact, it greatly resembles an eclair with ridges. If I am not mistaken, this is a Japanese brand that doesn't sound Japan-ish! The pastry shop also serves cakes and other yummy goodies.
At first bite- heaven came to mind.
website: http://www.edelweiss.co.jp/monchengladbach-japan/index_top.html