Thursday, October 17, 2013

Masflex and Chef Gene Gonzalez Introduces KitchenPro

The rainy Wednesday afternoon didn't dampen our spirits as we all trouped to The Loft at The Manansala Tower in Rockwell Center to spend our afternoon with Masflex. Little did we know that we are in for a lot of nice surprises including some cooking lessons from reknowned Chef - Gene Gonzalez, the force behind Cafe Ysabel.

But first, allow me to tell you about the KitchenPro Culinary Knife Collection. These features eight types of essential knives, each with a different functional use depending on the type of food: the Paring Knife, Fillet Knife, Cleaver, Santoku, Serrated Knife, and Chef's Knife. And the nice thing about these knives is that Chef Gene Gonzalez and Maslex joined hands in creating them for us, Filipinos. Coincidentally, these knives are at par with the other famous brands that is being used by Chefs and culinary enthusiasts but is more competitively priced without sacrificing quality.



Chef Gene prepared four different dishes that made use of the different types of knives. The collection includes 3 types of Kitchen Shears: Basic, Multi-purpose & 5-in-1. The shears can be used for clean, even cuts and shreds of fresh herbs and vegetables, and it also cuts through small bones in chicken and fish. Another important tool in the collection is the 14-inch Honing Steel, which is the longest steel available and the only size Chef Gene prefers for the daily honing of knives. Knife Guards and Wall Mounted Magnetic Knife Holder are also included in the collection.


The launch was hosted by Mr. Hiren Mirchandi, the marketing manager of Masflex KitchenPro. He reiterated that since most Filipinos love to cook, having a good quality knife is a must in every kitchen, not just for chefs and those in the culinary business.

With its premium design, solid durability and competitive pricing, the Masflex KitchenPro Culinary Knife Collection is set to expand any kitchen's set of tools, cookware and equipment. The new product line is also  poised to empower youth communities and broaden local consciousness of culinary arts. He also pointed out that a portion of Masflex KitchenPro's sales will go towards culinary education scholarships as well as culinary livelihood programs.


And being the good host that he is, Mr. Mirchandani raffled off a lot of prizes including a collection of Chef Gene's books and the KitchenPro Collection as the grand prize. The audience was also treated to a surprise flash mob that highlighted some of Masflex products.



Masflex KitchenPro is available in all leading department stores nationwide. 

4 comments :

  1. Hi Kitchen Goddess Edel, thanks for attending the KitchenPro Culinary Knife Collection Media Launch. I hoped you learned a lot of great & new cooking tips & knife skills techniques as well. I also hoped you enjoyed the Fruit Ninja Exhibition I did. If you have any photos or videos of that, do tag it in my Chef Gene KitchenPro Facebook account [ https://www.facebook.com/ChefGeneKitchenPro ]. See you soon. For more info on the collection you can visit www.kitchenpro.com.ph . Thanks -Chef Gene

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  2. Anonymous2:05 PM

    Where can i buy the knife set? And the price?

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  3. Anonymous2:47 PM

    can you use the paring knife as a steak knife? tempting to buy a few pairs, the products looks sturdy and heavy, just the way I prefer my knife.

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    1. I think its possible. I like knives that are flexible too :) -thekitchengoddess

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