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Great Taste Coffee: Celebrating Greatness Everyday

Great Taste has been a household favorite coffee since the 70's and thru the years it expanded its coffee variants for us to enjoy.

The event's theme- Choose to Be Great tested the creativity of the guests who were asked to write down their answers and have their photos taken.


"Greatness is within every Filipino. I can come out in many forms, in any situation, at no particular place or time. From game-changing choices to simple, unplanned acts of kindness, greatness can thrive every day."

During the event, John Lloyd Cruz (JLC) was introduced as its newest brand endorser. People from all walks of life can easily relate to JLC, thus making him a perfect choice as Great Taste brand ambassador.

Watch video ---- Mr. Nilo Mapa of URC


"We are pleased to have John Lloyd Cruz as the latest addition to the Great Taste family. As our endorser, we believe he will reinforce our values and philosophy with the same kind of passion and greatness that he has exemplified in his life," said Universal Robina Corporation President and Chief Executive Officer Lance Gokongwei.

The event also featured the exclusive preview of Great Taste Coffee's newest campaign featuring JLC. The TVC embodies the Filipinos greatness, and how JLC and the brand gives their homage to that greatness.

Watch video --- Mr. Lance Gokongwei and Great Taste


JLC has been known in the movie industry as one of the most accomplished actors but even with his many awards, he has remained rooted and is always thankful for the blessings that he has received. And like JLC and Great Taste Coffee, us Filipinos can also achieve greatness in our own little way and great milestones.







the kitchen goddess
viva manilena 

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