Using PFAS-free cookware makes cooking healthier and safer since it doesn't have that harmful toxic fumes that are released during cooking. The KitchenAid Cookware has different collection lineup that includes: Classic Forged Aluminum, Classic Stainless Steel, Forged Hardened Aluminum, Multiply Stainless Steel, Steel Core Enamel, and Cast Iron.
The KitchenAid Cookware launch was an intimate gathering held at Sarsa Kitchen + Bar, and was attended by Mr. Jeff Peh of The Cookware Company, Sales Manager of KitchenAid Cookware, who flew in from Singapore, and Ms. Ginger Dela Fuente, Division Manager of KitchenAid Cookware Philippines at Rustan Marketing Corporation.
"This isn't just about delivering high-quality cookware- it's about eliminating harmful man-made chemicals that have likely accumulated in our bodies, ensuring that no toxic fumes are released while cooking. It's a step towards making every kitchen not just a place of creativity but also a haven of safety and health," said Mr. Peh.
"KitchenAid has been synonymous with providing kitchen solutions to homes from generations to generations," said Ms. Dela Fuente. "Now, we are very proud to introduce the KitchenAid cookware line- adding assortment to the brand which is being welcomed in Filipino households. Trusted by passionate home chefs, KitchenAid Cookware is the perfect companion to boost culinary creativity and fun cooking at home."
Of course, a cookware launch is not complete without a cooking demo by Chef JP Anglo of Sarsa Kitchen + Bar. Chef JP prepared three mouthwatering dishes using different KitchenAid Cookware. These include Salted Egg Prawns with Fried Rice, Braised Beef Kaldereta, and Chorizo Truffle Cheese Runny Eggs on Toast which are all equally yummy.
KitchenAid Cookware is now available in Rustan's (Makati, Shangri-La Plaza, Alabang, Gateway, Cebu), SM Home (Mega, North EDSA, Makati, MOA, Aura), True Value (Rockwell, Shangri-La Plaza, Alabang, Magnolia, Opus Mall), and Anson's Makati. It is also available online at Rustans.com and Shopee, Lazada, and Zalora platforms.
PS. I already used my KitchenAid Cookware Fry Pan to make Spicy Beef Strips and Egg dish. Check video here: Spicy Beef Strips and Egg.
