SM Dagupan hosted the Bangus Festival Food Fiesta, a nod to the city's iconic Bangus Festival.
The annual Bangus Festival is not just a celebration for being the Milkfish Capital of the Philippines, it is a tribute to the people and culture that made Dagupan shine.
Last April 25-30, 2025, SM shoppers and festival-goers were treated to a feast for the senses with flavorful bangus-inspired delicacies, cultural exhibits and handcrafted local products- all made possible by MSMEs under the SM for MSMEs program.
"The Bangus Festival is a celebration of everything that makes Dagupan special- resilience, creativity and community. By spotlighting our MSMEs, we're helping bring their passion and products to a wider audience," said Joaquin San Agustin, EVP for Marketing at SM Supermalls.
The Bangus Festival Food Fiesta is in partnership with the DTI. Beyond the food fiesta, mall-goers enjoyed the Bangus Festival Sale, where summer finds were up to 70% off.
The SM for MSMEs is the cornerstone of SM's advocacy to uplift small businesses across the country by supporting festivals such as this. SM has also reaffirmed its commitment to empower local talents and traditions.