California Pizza Kitchen or CPK as it is popularly known is launching a storytelling campaign that will begin on February 24, 2014 (mark your calendars now) and is inviting pizza lovers to share precious moments with you and your CPK pizza. It can be a selfie, a group with family or friends- be creative and get a free treat from CPK.
You can upload your my pizza story snapshot or short video to Facebook, Instagram, Twitter or YouTube and add hashtags #MyPizzaStory, #EveryPizzaTellsAStory and #CPKPhilippines. To get a free treat from CPK, simply like FB CPK Philippines, Twitter CPKPhilippines or Instagram CPKPhilippines and share the link of your pizza story to mypizzastory@cpk.com.ph with your full name, mobile number, date of birth and your favorite CPK location.
"Our latest campaign rides on the massive popularity of 'selfies', Oxford Dictionary's 2013 word of the year," says Archie Rodriguez, President and CEO of Global Restaurant Concepts Inc., the local partner of CPK. "People come to us for memorable dining experience of unique pizzas. As we believe that every pizza tells a story, we invite our guests to share their fun CPK moments on social media and reward them with special pizza treats."
Every selfie or groupie will be rewarded with classic personal pizza favorite- Five Cheese + Fresh Tomato, The Original BBQ Chicken Pizza or Untraditional Cheese. A CPK Pizza Voucher will be emailed to them complete with details on how to claim their prize. A participant can only redeem once even if he/she shared a several selfie or groupie entries. Submissions will be accepted till April 13, 2014.
You can upload your my pizza story snapshot or short video to Facebook, Instagram, Twitter or YouTube and add hashtags #MyPizzaStory, #EveryPizzaTellsAStory and #CPKPhilippines. To get a free treat from CPK, simply like FB CPK Philippines, Twitter CPKPhilippines or Instagram CPKPhilippines and share the link of your pizza story to mypizzastory@cpk.com.ph with your full name, mobile number, date of birth and your favorite CPK location.
"Our latest campaign rides on the massive popularity of 'selfies', Oxford Dictionary's 2013 word of the year," says Archie Rodriguez, President and CEO of Global Restaurant Concepts Inc., the local partner of CPK. "People come to us for memorable dining experience of unique pizzas. As we believe that every pizza tells a story, we invite our guests to share their fun CPK moments on social media and reward them with special pizza treats."
Every selfie or groupie will be rewarded with classic personal pizza favorite- Five Cheese + Fresh Tomato, The Original BBQ Chicken Pizza or Untraditional Cheese. A CPK Pizza Voucher will be emailed to them complete with details on how to claim their prize. A participant can only redeem once even if he/she shared a several selfie or groupie entries. Submissions will be accepted till April 13, 2014.
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