"Perfect Serve" refers to the manufacturers recommended way of serving their wines and premium spirits. Like for example, do you know that Hennessy VS is best mixed with ginger ale and a slice of lime? Or what about Tequilla? Jose Cuervo actually recommends that the Tequilla be chilled to reach that exact temperature and then taken straight up? Cheers!
For hardcore whisky drinkers, it is common knowledge to enjoy their drinks "on the rocks." But did you know that Johnnie Walker actually recommends mixing it with ginger ale or cola? As for wines, Carlo Rossi and Los Cardos recommends that their wines be chilled before serving.
For some, drinking wines or premium spirits may be a daunting experience especially if you are to order it for the first time, say in a restaurant. But thanks to SM Markets' Tasting Corner, one gets to sample these "perfect serve" drinks for free and even get to know more wine and spirits 101.
"The main objective of the Tasting Corner is to give our valued customers a new shopping experience at SM Markets' Wine & Liquor Section," says Antonio Villasenor, CEP of Blue Mountain, the exclusive distributor of wines and spirits in all SM Markets. "We are giving them a unique opportunity to know top wine, liquor, and beer brands with the help of our Brand Ambassadors who will not just share their expertise but let them taste the liquor themselves; so they may compare and pick which brand suits them the most."
The Tasting Corner is a pop-up store in selected SM Supermarkets and Hypermarkets from August 16 to November 8, 2018. Customers can sample the "perfect serve" of Johnnie Walker, Hennessy, Jose Cuervo, Fundador, Carlo Rossi and Los Cardos. Aside from drink samples, the Tasting Corner offers discounts and prizes such as Johnnie Walker SM 60th anniversary commemorative bottles.
The Tasting Corner Schedule:
August 15-30
SM Hypermarket Mall of Asia
August 17-30
SM Supermarket The Podium
SM Hypermarket North EDSA The Block
August 3- September 13
SM Supermarket Megamall B
SM Supermarket Makati
September 14-27
SM Supermarket Aura
SM Supermarket Pasig
September 28- October 11
SM Supermarket Cebu
SM Supermarket Fairview
SM Supermarket San Lazaro
October 12-24
SM Supermarket Southmall
SM Hypermarket Clark
October 26- November 8
SM Supermarket Lanang Davao
SM Supermarket Baguio